On 22nd October 2021, the Kenya Film Commission hosted industry stakeholders for a consultative breakfast meeting. The event was graced by CS Joe Mucheru as the Guest of Honor.
Ms. Caroline Mbindyo from Hiventy gave an enlightening presentation on the technical specifications that Kenyan producers need to know for their content to meet the requirements set down by Netflix.
Additionally, the producers were encouraged to venture into content localization to increase the market for their content.
Making his keynote address, CS Joe Mucheru noted that, the Kenyan film industry had great potential for international investors. He also pointed out that Ministry of ICT has pursued Netflix for over two years and he was glad that Netflix had developed a Free Viewing Plan for Kenyans.
He further pointed out that the cost of data had gone down significantly and this creates a great opportunity for investment in the establishment of VOD platforms.
Additionally, CS Joe Mucheru challenged the local film stakeholders to consider establishment of local VOD platforms since the Ministry of ICT has created an enabling environment.
Film stakeholders also requested the Government to increase the percentage of local content quotas to encourage uptake of more local content.
CS Joe Mucheru reaffirmed the Government’s commitment to the film industry.key among the initiatives being establishment of Channel Y254 which showcases local content.