Kenya Film Commission signed a Memorandum of Understanding with Multichoice Trust Foundation to establish a framework on areas of collaboration between the two organizations in supporting and further developing the film industry in Kenya and East Africa. The ceremony took place at a Film Stakeholders Forum organized by Kenya Film Commission that was addressing the Role of Film in Economic Recovery. The Chief Guest at the Forum was Cabinet Secretary, Ministry of ICT, Innovation and Youth Affairs, Mr. Joe Mucheru, EGH. Also present were Principal Secretary, Ministry of Sports, Culture and Heritage, Ms. Josephta Mukobe, Heads of various State Agencies and private organizations as well as Kenya Film Commission Board of Directors and Management.
The Stakeholders Forum featured presentations and discussions on the current status of the film production industry and the use of film as an economic driver; various speakers addressed areas of Animation, Gaming and Art & Finance as emerging facets of production.
The MOU was signed by the Commission’s CEO, Mr. Timothy Owase and Multichoice Managing Director, Ms. Nancy Matimu. The areas of collaboration between KFC and Multichoice comprise: marketing and distribution of film through Film Markets and Film Competitions; facilitation of Film Master Classes, Workshops, Seminars, Boot Camps and short courses; development of a Content Aggregation Platform and conducting screening culture activations aimed at increased viewership and partnership in implementation of KFC programmes. The partnership wholesomely seeks to improve the quality of film productions in Kenya and enhance job creation.
“Kenyans are truly excited about local content and our assurance therefore is that creativity and innovative ideas are welcome and will always find a place at Kenya Film Commission and the Government at large”, noted the Commission CEO, Mr. Owase.
Speaking at the same function, Cabinet Secretary Mr. Joe Mucheru reiterated his Ministry’s strategic intention to grow the sustainability of the film industry through strengthening existing institutional frameworks and increasing the production of films in Kenya through the active involvement of film industry stakeholders. “In an attempt to expand digital employment, my Ministry has intensified efforts to identify all categories of jobs such as those in the creative and entertainment industry to ensure that our youth turn their creativity into innovations and further scale to entrepreneurship ventures”, stated CS Mucheru.