Supporting Kenya’s Film Industry Through Capacity Empowerement

Supporting Kenya’s Film Industry Through Capacity Empowerement

Kenya Film Commission has entered into an agreement with CANON for capacity development of film industry players which will be delivered through Film Boot Camps and Film Clubs in various parts of the country.

KFC is committed to developing an enabling environment for filmmakers young and old to flourish in their field. We are committed to promoting content creation, mentorship and industry facilitation in storytelling.

The collaboration between Canon and the Kenya Film Commission aims to raise awareness of the importance of the film and photography sectors in Kenya, to support their development by facilitating access to the brand’s latest innovative technologies and cameras, and to support job creation in Kenya. The focus of this collaboration is to help young people develop their creativity, provide them with the skills they need to facilitate their professional integration in East Africa and wider pan, as well as help them seize international opportunities.

For each of the 6 programmes planned, the Commission will be responsible for selecting 30 students (aged 18 to 35) who are interested in cinematography in each county. Canon will provide a certified trainer for the workshops and will offer the technical equipment required to complete the projects. This program will train 180 students who will receive a certificate of participation and will allow the production of 6 films per county of 3 to 5 minutes in length.

 The 8-week film club programme will be implemented in 4 institutions of learning in Nairobi. This programme’s goal is to introduce young people to film and create awareness around the film industry as a viable career path in Kenya, with the ultimate objective of offering an 8 weeks course within these institutions. At the end of the course, students will be able to understand the simple principles of film terminology and the elements of film production, as well as how to shoot basic films on DSLR cameras.

Canon, which has been present on the continent for more than 50 years, is committed to supporting the sustainable development of African countries. Since the education and training of youth is key to unlocking further development in Africa, Canon, through the Miraisha Programme launched in 2014, is enhancing initiatives that help young people learn and develop skills. One of the objectives of the Miraisha Programme is to support the development of employment in key African markets while promoting local sustainability.

Amine Djouahra, Sales & Marketing Director – B2C, Canon Central and North Africa–, stated: “Education and training are important success factors in providing young people with the skills necessary to enter the job market, but also to help communities adapt to changing skill requirements, increase productivity and to raise a country’s skill level. Young people are the future of their country, and it is up to all of us, dynamic actors in Africa, each in our own way, to provide them with all the necessary means to help them build their future. We are very proud to lead these different projects alongside the Kenyan Film Commission and to support them in this fantastic new project, which will give greater visibility and appeal to the film sector.”

When it comes to building capacity for industry, in the last financial year alone, KFC has trained over 600 up-coming filmmakers in 6 counties through our master classes and reaffirms its commitment to ensure a vibrant film industry.

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