On 3rd June 2019, Canon Central and North Africa signed a Memorandum of Understating with Film Lecturers and Trainers Association [FLeTA] Kenya at KCA University marking the onset of an educational partnership that will see students from various universities offering film education trained on film and photography.
In 2014, Canon introduced the Miraisha Sustainability Programme which aims to use Canons leading expertise to support people in key African markets to develop livelihoods in professional film, photography and print. This programme has trained more than 4500 students in filmmaking, photography and print.
The one-week workshop will offer the students an opportunity to access: wider FLeTA network, instruction by Canon trainers and technical experts, cutting-edge professional technology used internationally and mentorship opportunities.
Giving his remarks at the official opening ceremony of this revolutionary partnership, CEO, Kenya Film Commission – Mr Timothy Owase; highlighted the core programs of the Commission, key among them being capacity building. He noted that:
“Core programs of the Commission border on capacity building because we are interested in seeing development of quality local content. Kenya has quite a lot of untold stories and we look forward to you the filmmakers of tomorrow, to tell these stories. I urge you to tell authentic Kenyan stories that can transcend the borders of our country and beyond.
We operate in an environment where a technology rules, so we must equip ourselves with the right equipment like the cameras Canon is offering to undertake the trade of filmmaking.”
Reiterating the Commission’s commitment in improving film production in the country, Mr Owase affirmed that KFC has conducted capacity building in over 25 counties. He further adds that the intention of the Commission is to have film activities take place in the counties to showcase the great locations, culture and the amazing people the country has to offer. Kenya has all that is needed to create the amazing films however, there is need to create capacity to fulfill the need of the content that is needed in the market.
Recognizing the long-standing partnership with Canon, Mr Owase applauded Canon for their support and commitment in providing opportunity for the young filmmakers to build their capacity. He further urged the students to register with the various associations so that they are able to enjoy the various benefits that come along with such membership such as health benefits, negotiated rates for jobs, developing a sense of belonging as a professional among other items.
This initiative is aimed at raising awareness on the latest affordable technology which includes Canon’s newest products and their capabilities, keeping Kenyan filmmakers abreast with technological advances globally and offering support through practical opportunities which will help the young people find rewarding careers in Kenya and abroad.